Digital storyteller
Editing and strategy for an online audience
Samsung – Real and Safe QLED
Motion-led content highlighting product benefits with a playful edge.
Concept: A cheeky social campaign positioning Samsung QLED TVs as both premium and people-safe, bringing colour performance and eye comfort to the forefront with humour and style.
Execution: I developed motion graphics in After Effects to match the light, witty tone of the script. The visuals leaned into bold typography, punchy transitions, and playful animated callouts, aligning with Samsung's brand identity while keeping it fresh for scroll-based viewing.
Results: The video outperformed Samsung’s typical organic social content in reach and engagement. Its platform-native tone and dynamic motion helped make a high-tech message fun, accessible, and scroll-stopping across Meta and Instagram placements.
Dazed x Guinness World Records – BTS
Behind-the-scenes storytelling with bold motion and big reach.
Concept: A fast-paced BTS video capturing the energy of Dazed’s photoshoot with Guinness World Records, designed to celebrate the print feature and engage audiences across Instagram and TikTok.
Execution: I edited the piece using Premiere Pro and After Effects, combining handheld footage, dynamic pacing, and subtle motion graphics to create a stylish, editorial BTS cut. The visual rhythm was tailored to feel native to short-form platforms while staying true to Dazed’s aesthetic.
Results: The video reached nearly 700,000 views and thousands of likes across social, performing well above average for BTS content. Its bold style and fast pacing helped it stand out in-feed, sparking strong engagement from Dazed’s audience.
‘O Novo Rio’ Photobook Promo
Fast-paced visual storytelling for an independent photobook release.
Concept: A trailer-style promo created for the release of O Novo Rio, a photobook by William Rice exploring contemporary life in Rio de Janeiro. The goal was to build anticipation around the book’s launch and visually translate its themes through motion.
Execution: I edited the video using Premiere Pro and After Effects, weaving together William’s still images with fast-paced cuts, layered transitions, and subtle motion graphics. The result was a cinematic promo that brought the photobook to life while maintaining the tone of his visual language.
Results: The video became the most-viewed on William’s channel, performing especially well within his audience. Its visual rhythm helped expand visibility for the project across social and Vimeo, building buzz around the book’s release.
Nick Morgan – Social Brand Content
Ongoing video series building personal presence around independent culture and events.
Concept: An ongoing social-first video series developed to help Nick Morgan, a festival producer and cultural advocate, articulate his voice online and champion independent events, retail, and in-person experiences.
Execution: I shot and edited these videos in a UGC-inspired, iPhone-based format designed to feel native to platforms like Instagram and TikTok. With direct-to-camera delivery, punchy edits, and conversational pacing, each video was crafted to maximise authenticity and reach. Edited in Premiere Pro with kinetic subtitles and minimal motion design to support clarity and flow.
Results: The content helped establish and expand Nick’s digital presence, becoming his most viewed videos with high engagement rate and increasing his following by connecting his advocacy work with a wider audience.
Dazed x Pinterest – Spot On
Social-first video editing and motion graphics for a platform-native series celebrating Gen Z creatives.
Concept: A social-first editorial series spotlighting emerging Gen Z artists, created as a paid partnership between Dazed Media and Pinterest to engage a creative online audience.
Execution: I edited and animated multiple episodes using Premiere Pro and After Effects, shaping fast-paced, vertical content optimised for Instagram and Pinterest. Each episode used kinetic type, bold motion, and tight pacing to hook attention and drive retention.
Results: The series was well received across platforms and extended into a multi-episode campaign. It contributed to Pinterest’s broader Gen Z strategy and was amplified across both brand and partner channels.
Samsung – Galaxy Tab 11 Teaser
Design-led motion to build anticipation ahead of product reveal.
Concept: A pre-launch teaser for the Galaxy Tab 11, focused on generating intrigue and brand recognition without revealing the product. The goal was to hint at the Tab’s design language through colour, motion, and abstract visual cues.
Execution: I created a fast-paced, visually clean teaser using After Effects and Premiere Pro, working with Samsung’s brand colours, UI-inspired shapes, and light motion to suggest the product’s experience without showing the device itself. The video was delivered in vertical and horizontal formats, optimised for social placement.
Results: The teaser contributed to early hype around the Galaxy Tab 11’s release and aligned with Samsung’s launch-phase rollout strategy. Its clean, brand-driven aesthetic helped maintain mystery while anchoring the campaign in recognisable visual language.
