Digital storyteller
Editing and strategy for an online audience
Dazed x Pinterest – Spot On
Social-first video editing and motion graphics for a platform-native series celebrating Gen Z creatives.
Concept: A social-first editorial series spotlighting emerging Gen Z artists, created as a paid partnership between Dazed Media and Pinterest to engage a creative online audience.
Execution: I edited and animated multiple episodes using Premiere Pro and After Effects, shaping fast-paced, vertical content optimised for Instagram and Pinterest. Each episode used kinetic type, bold motion, and tight pacing to hook attention and drive retention.
Results: The series was well received across platforms and extended into a multi-episode campaign. It contributed to Pinterest’s broader Gen Z strategy and was amplified across both brand and partner channels.
Dazed x Pinterest – Spot On
Social-first video editing and motion graphics for a platform-native series celebrating Gen Z creatives.
Concept: A social-first editorial series spotlighting emerging Gen Z artists, created as a paid partnership between Dazed Media and Pinterest to engage a creative online audience.
Execution: I edited and animated multiple episodes using Premiere Pro and After Effects, shaping fast-paced, vertical content optimised for Instagram and Pinterest. Each episode used kinetic type, bold motion, and tight pacing to hook attention and drive retention.
Results: The series was well received across platforms and extended into a multi-episode campaign. It contributed to Pinterest’s broader Gen Z strategy and was amplified across both brand and partner channels.
